E-Commerce Adoption by Small and Medium-Sized Enterprises in China: The CEO Perspective
نویسندگان
چکیده
The Internet is changing the ways of doing business in the small and medium-sized enterprises (SMEs) of developing countries. The rapid diffusion of the Internet in China brings Chinese SMEs new business opportunities. This paper proposes a framework for studying the adoption of e-commerce in Chinese SMEs. The research model combines organizational innovation adoption literature and the theory of planned behavior, and cultural studies to develop a conceptual model for investigating e-commerce adoption by SMEs in a different cultural context.
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